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7 条值得产品经理认真对待的英文摘录

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发表于 2017-6-20 17:05:54 | 显示全部楼层 |阅读模式
  1

  Change is uncomfortable, often risky, but necessary. Every long-standing, successful product evolves.

  这个观点是 Product Hunt CEO Ryan Hoover 在 发布 PH 2.0 时说的。是啊,改变让人兴奋,但人也不自觉地抗拒改变,因为有风险(抗拒改变,是根植于我们基因里的保护伞啊)。而你看那些长期存活的成功的产品,哪个不在一直进化呢?

  2

  They think strategically (what problems should we solve? how should we solve them? what solution should we invent?) right through to implementation (layout and interaction design of a usable UI, basic visual styling, copy editing). The first part is largely done in collaboration with a Product Manager.

  这个观点 出自 Intecom 产品设计 Leader Emmet Connolly, 很好地解释了产品经理的一部分重要职责是什么。

  3

  You didn’t hire this person because they were a clone of you; take advantage of the infusion of this new “work energy". In the same way that adding carbon to iron makes it stronger, becoming a melting pot of talent will make your team stronger.

  嗯,团队成员能力多样性太重要了。《重新定义团队》里的一个观点说,永远招聘比你优秀的人才,其实也有这个道理。这个观点来自 《Don’t Destroy Your Dev Team By Growing》。

  4

  “I’m not here to enter into a relationship. I just want to buy something.”

  我是来消费的,不是来建立关系的。如果哪个购物网站一定要让人注册才能购买,那都没明白这个道理。对音乐、文章等等内容型产品来说也同样适用。这个观点来自 UE 产品大神 Jared M. Spool 的 《The $300 Million Button》。

  5

  The big problem with traditional media is you create content and get back money, but you don’t have any relationship with the consumer that gives you back knowledge or data to get better over time. We like to be in places where the model is to have ideas and be able to test those ideas with real audiences. It’s both an art and science — you learn and get better. That means thinking of media as a service and not just a product. Tech companies tend to think of themselves as retailers where they know what is the customer doing. Traditional media company think themselves wholesalers. They will essentially sell into any window — whoever pays them the most. A retailer wants to understand the customer and wants understand their experience.

  强调服务,而不是产品本身。这个观点来自大神 Chris Dixon 的深度好文: 《Lessons from the PC video game industry》。

  6

  While trends may change, the craft of making something that scales, communicates and looks great remains the same.

  这个观点来自 《Let’s talk about white app icons》。记得亚马逊 CEO 贝索斯就说过,关注那些在改变的,但也一定要更关注那些不变的。

  7

  But growth doesn’t come from silver bullets. Growth comes from winning a thousand tiny battles: 0.5% here, 1% there. Real growth needs a whole load of lead bullets. Real growth originates from the very first line of code, from a great product, and from the work of an entire team.

  A billion dollar company was never built off better button colors.

  这两年不是很流行 Growth Hacking 么,Intercom 的 Director of Growth,Ben McRedmond 就说了,那些十亿美金独角兽公司的增长,靠的可不是一个按钮或颜色的改变。在 Growth Hacking 如此流行的当下,阅读他的 《Growth hacking is bullshit》 很有必要。


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